Final exhibition in a week today!
” The IDENTITY exhibition proposes: “Visualizing a proposal as a prototype may be the most powerful tool designers have at their disposal: with it, they can effectively communicate ideas and concepts using a universal language that anyone can understand.” Dario Assante, Director of IED Master Madrid.
Throughout the four editions, we have relied on the collaboration of companies and institutions, which grows every year: ROYAL COLLEGE OF ART, BOSA, MASSIMO LUNARDON, RANDOM INTERNATIONAL, MUJI, CAMPER, IKEA, FRITZ HANSEN, DROOG DESIGN, VITRA, SALONE DEL MOBILE, ARKITEKTURMUSEET, ESPACIO FABRICA-BENETTON, MUDE, SEYMOUR POWELL, SYSTEM RELOAD, and ROYAL LEERDA.
The creators designed and carried out the assembly, which was coordinated by Jaime Hayon. “